Lading Pages & Microsites

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link. Think Google Sponsored links.

Landing pages are often linked to from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of different advertisements. 

Landing pages are a perfect compliment to typical product, services and e-commerce activities.

Microsite Design & Development

A microsite (sometimes known as a minisite) generally refers to a small website that is the off-shoot of its parent website. It is considered a separate entity as it may present different information and even have a different URL. So for example, an art gallery will have its main website but when they have a special exhibition they will create a microsite with specific information on it. This would normally be linked from the home page.