E-mail Templates & Email Campaigns
E-mail marketing is one of the major ways to engage your customer base, wether for keeping them informed of latest developments or for facilitating ecommerce, here are some of the benefits to using Crazypixel for your email marketing needs…
Key features:
It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a 1p per recipient.
It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Like most things, you’ll only get true results from email marketing if you’re prepared to put the effort in. It’s incredibly important to get the foundation right. Make sure every one of your client’s subscribers gave acceptable permission to hear from them. Ensure the newsletter or offer is relevant to them. By using Crazypixel you are using a reputable service to ensure the message gets delivered.
Different Types of Email Marketing We Offer
To a lot of people, the term “email marketing” automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications you can pitch to your clients, some of which are not directly sales related but can certainly contribute to their bottom line in other ways.
Quick Announcements
Often called postcard emails, these are simple, brief announcements your clients might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds. Here are 2 quick examples of a quick announcement in action.
Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship your client has with their own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
Often the content isn’t directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips. To get the creative ideas flowing, here are two quick examples of great looking email newsletters and there are plenty more in our gallery.
Product/Item Emails
A Product or Item based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. I often see designers label catalog emails as newsletters, and admittedly the lines can get blurry sometimes.
Press Releases
If you have a list of media contacts that have given your client permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way for your client to send targeted, personalized press releases only to those contacts who will be interested.
We are here to help!
When considering which types of email to promote to each of your clients, it’s important to remember that you don’t need to take a one-size-fits-all approach. Some clients will be much more suited to email newsletters than one-off announcements, while the reverse might apply to others.
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